Brand identity + Product Development + Marketing
DAYO Book is a simple personal development planner, that focuses on work or play. It helps you set your intentions for the year and stay on track. The Book has built in simple and clear strategies for you to plan big for your goals and divide them down into smaller achievable steps. As a co-founder I brought my creative energy and expertise to the project, developing the product and brand from scratch.
My partner Shane and I started DAYO for the same reason many other companies have, to produce a product we couldn’t find in the market. A product that solves the familiar problem of how to set and achieve your goals.
The name DAYO comes from the Unisex, African Yoruba name meaning "joy arrives," DAYO hopes that through using its strategies and making progress it will bring more joy into your life, one day at a time.
DAYO Book was launched on Kickstarter for 30 days. For anyone considering using Kickstarter to get a new product off the ground it's definitely worth a go, no matter what the outcome. The experience is invaluable. The book is no longer available but feel free to use this print to help with your goal setting needs.