Illustration + Layout + Print Execution
The flat design pushes the boundaries of the Auckland Council Guidelines with it’s playful, colourful and accessible tone. While light in tone the CTA here is serious and I was proud to work on this. The key message here is that all caregivers should closely supervise young children whenever they have access to a swimming pool. A fence (or other means of restricting access) provides excellent protection from drowning as a result of brief lapses in supervision.
This brochure was delivered by Christchurch and Auckland councils with The Royal New Zealand Plunket Society. It was also included in portable pool packages purchased at The Warehouse.
