Concept Generation + Photoshoot Direction + Off-Air Artwork Development
Campaign creative for the promotion of Grand Designs New Zealand Season 3. The show shares stories of creative Kiwis who take on the challenge of building their own unique and inspirational homes. This campaign launched showcasing a sneak peek of all eight houses in scaled-down model form. This helped the audience join the journey from the initial plans through to fruition. Each model shares the same consistent primary material, but all have different features/textures that are unique to it’s design. This along with the allocated colours and patterns developed the weekly episode promotions.
This campaign was delivered across TV, Radio, Digital Billboards, Social Media and Web Banners.